New Business Pitch
Template for Gen Digital

Associate Director of Design | WPP Media (MindShare) – New York City

As the Associate Director of Design at WPP Media, I identified an opportunity to elevate our New Business pitch to Gen Digital through a purpose-built PowerPoint template. From day one, I owned the end-to-end creative process—translating
a multi-agency partnership narrative between WPP and sister company MindShare into a cohesive, executive-ready presentation framework. Balancing the heritage of two powerhouse brands, I crafted a visual language that underscored Gen Digital’s strategic priorities while reflecting both WPP’s global presence and MindShare’s digital expertise.

Self-Led Brand Strategy & Execution

  • Initiative & Autonomy: In the absence of a provided brand book, I led independent visual research across Gen Digital’s public channels—website, press releases, social media, and campaign materials—to surface visual and tonal markers that defined their brand identity.

  • Brand Strategy Development: Using these insights, I designed a bespoke style framework tailored to Gen Digital, while subtly echoing the design language of WPP and MindShare. The system included custom color mapping, typography, iconography, and a layout grid that delivered consistency and sophistication.

  • Executive Story Framing: The template served as both design infrastructure and narrative blueprint—guiding executive presenters toward clear storylines while reinforcing credibility through polished, brand-authentic visuals.

  • End-to-End Ownership: Took full responsibility for research, design direction, and template rollout—diving deep into dual-brand histories to inform color palettes, icon libraries, and layout systems.

Design Innovation & Scalability

  • Custom Slide Ecosystem: Built over 55 layouts—from high-level summaries to in-depth ROI charts—each designed for rapid content updates without sacrificing aesthetic clarity.

  • Dynamic Placeholders: Developed plug-and-play placeholders for text, imagery, and graphics, enabling quick swaps and ensuring visual cohesion under tight deadlines.

  • Live-Edit Playbook: Authored a concise style reference and conducted hands-on demo sessions, arming junior designers with the tools and confidence to maintain brand integrity across future pitches.

Impact & Adoption

The bespoke template swiftly became the go-to toolkit for WPP Media’s New Business team. I collaborated with Growth Directors to ensure it was readily available for both the New Business team and junior designers—placing it in the shared drive for seamless access. By embedding ownership and relentless quality into every slide, I raised the bar for how our teams craft complex partnership stories and established a replicable standard for creative excellence across the organization.