Puzzle Precision:
Colgate Global Template

Associate Director of Design | WPP – New York City

Overview

Within a one-week timeline, I led the creation of a vibrant, puzzle-inspired PowerPoint template for Colgate. This bespoke system was designed to support global teams across C-suite, marketing, finance, PR, content strategy, media planning, and data analytics—ensuring every user could deliver on-brand presentations with ease.

Challenge & Opportunity

  • Zero existing slide framework and under seven days to deliver.

  • Diverse stakeholder groups requiring clear, flexible layouts.

  • Client vision: a vibrant yet clean canvas where their imagery and messaging could pop.

  • Need for a cohesive visual motif to reinforce Colgate’s dynamic brand personality.

Approach & Leadership

  1. Rapid Brand Research

    • Audited Colgate’s global assets—website, social media, product photography—to distill signature colors, typography, and visual cues.

  2. Team Coordination

    • Recruited and directed two junior designers to explore multiple color ideations, streamlining three rounds of concepts in parallel.

  3. Master Slide Engineering

    • Built the template from scratch in PowerPoint’s slide master, integrating puzzle-piece shapes as dynamic layout elements and vibrant accent bars.

  4. Brandline Guidelines

    • Authored concise usage instructions and best-practice notes, empowering global teams to maintain consistency as they customize content.

  5. Multitasking Execution

    • Balanced this urgent project alongside ongoing New Business deliverables, ensuring no compromise on quality or speed.

Deliverables

  • A library of 20+ master slides with puzzle-inspired layouts

  • Three vibrant color palette options and finalized one based on stakeholder feedback

  • Branded type hierarchy, icon treatments, and dynamic placeholder styles

  • Created a concise brandline guide for on-the-fly reference

Outcomes

  • Delivered a polished, fully approved template in under seven days.

  • Secured buy-in from all internal teams after just three rapid ideation cycles.

  • Empowered global teams—from finance to PR—to independently craft cohesive, high-impact presentations with the new template.

  • Showcased my ability to rapidly ideate and curate professional-grade templates under tight deadlines.